Vancouver, BC

Ishita Pasricha

Growth Marketing & Brand Strategist

MBA 2026 · University of British Columbia

Storyteller and execution-first marketer with 5+ years across strategic marketing, communications and revenue operations—from agency floors to high-growth SaaS and global digital ecosystems.

Demand generationBrand strategyProduct marketingGA4Looker StudioTableauHubSpot CRMMarketoGoogle AdsMeta Ads
View selected workStart a conversation
KITS EyecareOrganika HealthDubai Economy and TourismTinderReya HealthDell TechnologiesMarriott InternationalSingapore Tourism BoardDiageo

01 · About

A nonlinear path.
A clear point of view.

I’m a marketer who thinks like a writer: using data, insight and structure to turn ambiguity into action.

The strongest marketing careers are built across contexts. Mine spans agency, media, SaaS, health tech and an MBA—each adding a different lens to the same growth problem.

Beyond work

Editor of three bestselling novels · Communications volunteer at A Better Life Foundation · Drawn to events, culture and the stories that connect people.

02 · Selected work

Ideas are useful.
Outcomes are better.

Four projects across growth, B2B thought leadership, destination marketing and community-led brand partnerships.

01

Growth marketing · Reya Health

Subscriber engagement & event funnel

Built an omni-channel funnel and tested audience-first messaging to turn complex health content into action.

3×event
sign-ups
02

B2B content strategy · Pidge

The Disruptor’s Den podcast

Built a CEO-hosted thought-leadership platform around the conversations enterprise buyers cared about.

B2Bauthority to
pipeline
The Disruptor’s Den podcast
03

Brand strategy · Dubai Tourism

Dubai Like a Local

Reframed a global destination through culturally rich, everyday experiences and precise multi-platform distribution.

13M+page
views
Dubai Like a Local campaign
04

Brand partnerships · Tinder × LBB

Queer Made with Tinder

Connected brand purpose to commercial impact by amplifying 26 queer-led businesses with authentic founder stories.

1M+web
views
Queer Made with Tinder

03 · Let’s connect

Open to the right opportunity.

Looking for roles in growth, demand generation, product marketing and brand strategy in Canada. If you’re building something interesting, I’d love to hear about it.

LinkedIn · ishitapasricha↗